Research into Institution Logos

Institution logos are shown at the start of a film just before it starts, they are used to present the maker of the film to the audience who are watching the film, they remind the audience who have made the film and normally help the audience get a good idea of what to except from the film, especially if they have seen a film by that company before. Mainstream companies tend to have very different logos from companies that are independent. 

Mainstream Logos 

Mainstream companies tend to have very lavish institution logos, they tend to have a lot going on in them, they typically have busy backgrounds with very professional logos on them, they are normally animated and tend to have a sound effect over the top of them, this draws the audiences attention to the screen but also adds a lot more quality to the logo.

 The video on the left shows the animation which is used at the start of any Universal Pictures film, it lasts for roughly 20 seconds, this is enough time for the audience to put all their attention on viewing the logo and also gives them enough time to see what the logo says. The logo is very professional and lavish which is typical of a mainstream film company. The logo has a lot of different aspects to it, it has a busy background, a glove, and the name of the institution, this gives it a very up market feel, helping the audience to fully understand that the film they are watching is mainstream. 

The video on the right it the animation which is used at the beginning of any film or programme which is produced by the company 20th Century Fox, this logo is very similar to the one for Universal Pictures as it is very lavish. The colour gold is used a lot which makes the audience think that the film or production company is very up market and has a large budget, also the effect of lights it used a lot which draws the attention of the viewer. Also this logo uses a sound effect over the top of it to help draw in the viewer and keep their attention. 

Independent Logos

Independent film companies tend to have logos which are a lot less busy and fancy as Mainstream logos, they tend to be very basic, only using one colour, they are rarely animated, they just tend to be a image which is presented on the screen, some companies do use animations, but they don't tend to be as professional as Mainstream companies. They also rarely use sound over the top of their logos, this makes the viewer more likely to pay little attention to the logo, but also makes the viewer realise that the film they are seeing is made by an independent company who don't have much of a budget.

The logo to the left is the logo of the Independent film company, Film4. This logo is obviously a lot more basic than the previous two example of Mainstream film logos I have given. First of all, it isn't animated, it simply appears on the screen at the start of the film, this is completely different to what a mainstream logo would do. It is also just one colour, the use of just one colour is very basic however I personally find this logo a lot more attention grabbing than the two mainstream logos. Also it doesn't use a sound effect over the top when it comes up on the screen.

I will use this research when I am designing the logos so I can make my logos look more like the logos of an Independent film company as opposed too those of a Mainstream film company.